Introduction to SEO

What is SEO?

SEO – is set of procedures to rank your site as high as possible (ideally, position #1 on page 1) of major search engines such as Google, Yahoo and Bing.

Why this is important? Because it gives you stable, ongoing traffic and you don’t have to pay for it on a per-visitor basis. Surely, you pay for SEO services to an SEO company or SEO consultant to help you bring your site on page 1, but apart from those fees the traffic costs you no extra.


SEO involves 3 major parts:

  1. Identifying your target audience;

  2. Doing on-page and off-page SEO to rank your site on page #1;

  3. Track your site’s rankings and adjust your SEO tactics.

 At the first stage – you are setting your website goals, decide on your target audience, evaluate your competition and create a plan on how to dominate your niche.

At the second stage – you optimize your website content, title tags and meta-tags to make it maximum search engine-friendly, as well as build links to the site and do all sorts of online promotions to get other websites to link to yours naturally!

Finally, the last step involves monitoring your site’s rankings in major Search Engines and adjusting your tactics to help it achieve high rankings and keep them for a long time.

What is not SEO?

SEO doesn’t include any activities that bring traffic to your site except organic traffic search engines. For example, SEO doesn’t encompass:

-       Online advertising or paid traffic;

-       Public relations including mentions in the mass media, press releases, paid blog reviews etc.

-       Exploiting loopholes in Search engines’ algorithms to produce short-term rankings (this is known as black-hat SEO)

-       Any publicity gimmick to attract a XXX number of visitors to your site within YYY hours;

-       SEO is not always free, most effective techniques cost money;

-       Giving away freebies (freeware, free eBooks) to attract visitors.


In general, SEO is a part of your website promotion strategy among the many traffic generation techniques listed above. However, in contrast to those activities, SEO gives you consistent long-term rankings as opposed to quick but short-lived traffic bursts that may be achieved with the non-SEO techniques.

The Right SEO Mindset

The right SEO mindset is a way of thinking which allows you to achieve top rankings and retain them consistently for a long period of time. It’s a set of rules that tells you what to do and what to avoid doing when you goal is stable, high SERPs*). Some of guidelines are fixed, but most are constantly changing.

It takes experience and dedication to always stay on top of the latest SEO trends and adjust your own strategies accordingly. It takes an expert to perform proper SEO on a website to ensure consistently high rankings.

 

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